Marica Bertarini

Inquirer
DISC Type : cd

Founder | Product · Tech · Facilitation at Kekombo

Zürich Metropolitan Area, Switzerland

Overview

Marica is the founder of Kekombo, a company focused on building workplace language and connection rituals. With over 10 years of experience as a Product and Software Engineer and a Masters in Computer Science from ETH Zürich, she has a strong technical background from companies like Ginetta and a Big 4 tech firm.

Originally from Italy, Marica has professional experience in China and Switzerland. She is passionate about creating inclusive work environments and is a strong advocate for women in technology. Her interests include improving communication and she has mentioned a liking for dancing.

Unique fact: Marica co-authored a publication on "MyoShare, " a system for sharing data between devices using mid-air gestures.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Workplace Communication
Her startup, Kekombo, is dedicated to creating rituals that bond teams. She has also written about public speaking tips for engineers.
Language & Connection
Her professional focus is on making language practice an integral part of workplace life to foster better team bonding and energize communities.
Human-Computer Interaction
Co-authored a research paper on sharing data between devices using mid-air gestures, demonstrating expertise in novel user interaction methods.

Media Appearances

Marica has no verified media appearances

Work History

11-2024
Founder | Product · Tech · Facilitation at Kekombo
1-2022 - 10-2024
Senior Software Engineer at Ginetta
1-2021 - 12-2021
Head of Engineering at Ginetta
5-2020 - 12-2020
Senior Frontend Software Engineer at Ginetta
3-2020 - 4-2020
Frontend Software Engineer at Coronainfochat

Education

2013 - 2016
Master of Science (MS) from ETH Zürich
2009 - 2012
Computer Engineering - Bachelor's Degree from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 10 Location : Zürich Metropolitan Area, Switzerland Job Level : Leadership Designation : Founder | Product · Tech · Facilitation at Kekombo
URL has been copied!

Insights For Selling To Marica

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marica move?

  • Their decision making speed is somewhere in the middle.
  • Can Marica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marica

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.