Veronica Kopec in

Veronica Kopec

Login to view DISC.
ABM Practice Lead, EMEA at ServiceNow
📍 London, England, United Kingdom

Veronica Kopec is the EMEA ABM Practice Lead at ServiceNow, specializing in shaping enterprise transformation narratives through account-based marketing and executive briefings. With a background in sales and branding, she focuses on accelerating high-value deals. Colleagues describe her as creative, sharp, and attentive.

She demonstrates a strong commitment to professional development, recently investing in and completing a Chief of Staff certification to enhance her leadership skills. She is an active member of the Chief of Staff Association and shares insights on leadership and strategy.

Unique fact: Her teams work was recognized at the B2B Marketing Awards, winning two awards from a field of over 500 submissions.

Read the full overview →
Experience
18 Years
Current Role
ABM Practice Lead, EMEA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Veronica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Veronica cares about

Account-Based Marketing
Leads the ABM practice at ServiceNow and won B2B Marketing awards for her programs. She also speaks at industry events like The Global ABM Conference.
Executive Engagement
Designs and facilitates Executive Briefings (EBCs), focusing on reframing sales conversations around business outcomes to influence key decision-makers.
+4 more topics Login to view topics
Career

Work history

5-2022
ABM Practice Lead, EMEA
ServiceNow
2-2021 - 5-2022
Group Client Director (ABM) | Consultant
MomentumABM
4-2020 - 1-2021
ABM Client Director
MomentumABM
11-2019 - 4-2020
Business Development Account Director (Brand Activation)
N2O Limited
6-2013 - 10-2019
Sponsorship Sales Group Manager - engineering & technology
Institution of Engineering and Technology (IET)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2024 - 4-2024
AI: Implications for Business Strategy
MIT Sloan School of Management
2016 - 2016
Marketing
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other ServiceNow Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Veronica. Free, 10 seconds.