Veronica Kopec

Judge
DISC Type : Dc

ABM Practice Lead, EMEA at ServiceNow

London, England, United Kingdom

Overview

Veronica Kopec is the EMEA ABM Practice Lead at ServiceNow, specializing in shaping enterprise transformation narratives through account-based marketing and executive briefings. With a background in sales and branding, she focuses on accelerating high-value deals. Colleagues describe her as creative, sharp, and attentive.

She demonstrates a strong commitment to professional development, recently investing in and completing a Chief of Staff certification to enhance her leadership skills. She is an active member of the Chief of Staff Association and shares insights on leadership and strategy.

Unique fact: Her teams work was recognized at the B2B Marketing Awards, winning two awards from a field of over 500 submissions.

Personality Overview

Fast But Wary

Generally Skeptic

Objective Thinker

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Account-Based Marketing
Leads the ABM practice at ServiceNow and won B2B Marketing awards for her programs. She also speaks at industry events like The Global ABM Conference.
Executive Engagement
Designs and facilitates Executive Briefings (EBCs), focusing on reframing sales conversations around business outcomes to influence key decision-makers.
Outcome-Driven Innovation
Believes true innovation is about the outcome, not just technology. This was the core theme of her session at The Global ABM Conference.

Media Appearances

Veronica has no verified media appearances

Work History

5-2022
ABM Practice Lead, EMEA at ServiceNow
2-2021 - 5-2022
Group Client Director (ABM) | Consultant at MomentumABM
4-2020 - 1-2021
ABM Client Director at MomentumABM
11-2019 - 4-2020
Business Development Account Director (Brand Activation) at N2O Limited
6-2013 - 10-2019
Sponsorship Sales Group Manager - engineering & technology at Institution of Engineering and Technology (IET)

Education

3-2024 - 4-2024
AI: Implications for Business Strategy from MIT Sloan School of Management
2016 - 2016
Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : ABM Practice Lead, EMEA at ServiceNow
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Insights For Selling To Veronica

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Veronica is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Veronica

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Veronica move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Veronica take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Veronica

Personality Compatibility


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