Maricel Garcia

Planner
DISC Type : Sc

Managing Director Information Technology Services at Citibanamex

Mexico City, Mexico

Overview

Maricel Garcia is a technology executive serving as the Managing Director of Information Technology Services at Citibanamex. Her career includes roles as Latam VP of Analytical Solutions at IBM and Global CIO at General Motors. She holds a degree in Cibernetica from Universidad La Salle, A. C.

Colleagues consistently describe her as a goal-driven, energetic, and charismatic leader, highlighting her professionalism and ability to execute on complex, business-driven IT strategies.

Personality Overview

Overcautious

Slower Adopter

Inflexible

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Financial Services IT
Currently leads Information Technology Services for Citibanamex, a major financial institution.
IT Transformation
Her career history at IBM, GM, and Citibanamex involves leading large-scale IT departments and consulting services, indicating a focus on modernization and strategy.
Analytical Solutions
Served as the Latam VP of Analytical Solutions for IBM, demonstrating expertise in leveraging data for business outcomes.

Media Appearances

Maricel has no verified media appearances

Work History

4-2022
Managing Director Information Technology Services at Citibanamex
5-2016 - 3-2022
Consultor Independiente TI en Sector Financiero at Self-employed
4-2015 - 2-2016
Latam VP soluciones analiticas at IBM
1-2011 - 3-2015
VP Consulting & AMS at IBM
11-2009 - 12-2010
Partner Consulting at IBM

Education

1984 - 1990
Cibernetica from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 22 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Managing Director Information Technology Services at Citibanamex
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Insights For Selling To Maricel

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maricel is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Maricel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Maricel move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Maricel take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Maricel

Personality Compatibility


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