Marieke Beerda

Visionary
DISC Type : Ds

Business Architect at Duurzaaminbalans.nl

The Randstad, Netherlands

Overview

Marieke Beerda is a Business Architect at Duurzaaminbalans. nl, specializing in updating leadership for the modern era. Drawing on her education from V-cirkel Academie and extensive background in retail category management, she now helps SME leaders realign their strategies. Colleagues describe her as creative, reliable, organized, and driven, with a talent for understanding trends.

Her unique approach involves reframing leadership as an operating system, arguing many leaders are running on an outdated "iOS2015" in a world that demands "iOS2025".

Personality Overview

Goal-Oriented

Early Adopter

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Modern Leadership
Her core focus is helping leaders adapt their methods and systems to be effective in the current business environment, moving beyond outdated models.
Systems Thinking
She consistently emphasizes that changing outcomes requires redesigning the underlying system, not just addressing surface-level behaviors or symptoms.
Generational Shifts
She observes how younger generations, like Gen Z, highlight the friction points in outdated organizational systems and leadership styles.

Media Appearances

Marieke has no verified media appearances

Work History

1-2025
Business Architect at Duurzaaminbalans.nl
3-2023 - 6-2024
Category-manager a.i. Non Food Seizoen at PLUS Retail
11-2020 - 3-2023
Category Manager Non Food a.i. at Coop Supermarkten
9-2019 - 10-2020
Coach Persoonlijke Groei at Self-employed
1-2020 - 6-2020
Category Manager Lezen & Diensten a.i. at Ahold

Education

2019 - 2020
Post-HBO from V-cirkel Academie

More Information

Social Presence :

Prographics :

Exp : 5 Location : The Randstad, Netherlands Job Level : N/A Designation : Business Architect at Duurzaaminbalans.nl
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Insights For Selling To Marieke

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marieke is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marieke

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marieke move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marieke take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marieke

Personality Compatibility


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