Marielena Santana

Enigma
DISC Type : idc

Head of Communications at eMed

Miami, Florida, United States

Overview

Marielena has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Marielena has no verified topics they care about

Media Appearances

Marielena has no verified media appearances

Work History

12-2025
Head of Communications at eMed
12-2024 - 12-2025
Head of Global Communications at Weight Watchers
7-2023 - 12-2024
Vice President, Media & Marketing Practice Lead at DiGennaro Communications
8-2020 - 6-2023
EVP & Managing Director at The Sway Effect
7-2013 - 8-2020
Vice President, Group Account Director at DiGennaro Communications

Education

magna cum laude from University of Florida
Rome from John Cabot University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Head of Communications at eMed
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Insights For Selling To Marielena

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marielena is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marielena

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marielena move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marielena take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marielena

Personality Compatibility


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