Marika Asikainen

Critic
DISC Type : C

Director of Marketing, North America at Corpay

Oakville, Ontario, Canada

Overview

Marika has no verified overview

Personality Overview

Critic

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Marika has no verified topics they care about

Media Appearances

Marika has no verified media appearances

Work History

7-2025
Director of Marketing, North America at Corpay
8-2018 - 7-2025
Senior Marketing & Communications Manager, North America at Corpay
8-2018 - 3-2021
Marketing & Communications Specialist at Cambridge Global Payments
8-2016 - 8-2018
Digital Marketing at MoneyKey
8-2014 - 8-2016
Digital Marketing Consultant at Minifeed

Education

2005 - 2008
Honours Bachelor of Science from University of Toronto
2004 - 2008
Honored Bachelor of Science from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 14 Location : Oakville, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing, North America at Corpay
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Insights For Selling To Marika

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marika is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marika

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marika move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marika take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marika

Personality Compatibility


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