Marilyn Caporini

Critic
DISC Type : C

Owner at Dayton Water Store

Dayton, Ohio, United States

Overview

Marilyn Caporini is the CEO and Owner of the Dayton Water Store, specializing in Enagics alkaline water filtration systems. A certified trainer for Enagic USA, she speaks nationally and internationally on hydration for health. She has been recognized as one of the Top 25 Women to Watch and holds degrees from Sinclair Community College and Wright State University.

Outside of her business, Marilyn is deeply involved in her community, having served on boards for the Womens Health Initiatives foundation and the American Cancer Association. She actively participates in local business networks, leading events like "Coffee and Connection" and organizing Thanksgiving charity drives, reflecting her commitment to leadership and service.

She has expanded her business by opening a second Water Store location in Columbus, Ohio.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Holistic Health
Owner of Dayton Water Store, she is a passionate advocate for achieving "True Health" through proper hydration with electrolyzed-reduced, hydrogen-rich water.
Community Leadership
She presents on John Maxwell's leadership platform, organizes community charity events, and has been awarded for her role as an ambassador for the Dayton Area Chamber of Commerce.
Women in Business
Recognized as one of the Top 25 Women to Watch by the Women in Business Networking group and runs networking events specifically tailored to women.

Media Appearances

Marilyn has no verified media appearances

Work History

3-2011
Owner at Dayton Water Store
Vice President at Managepoint
Account Executive at PaySourceUSA

Education

1976 - 1978
Associate of Science (A.S.) from Sinclair Community College
1972 - 1976
Bachelor of Arts (B.A.) from Wright State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dayton, Ohio, United States Job Level : Senior Designation : Owner at Dayton Water Store
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Insights For Selling To Marilyn

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marilyn is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marilyn

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marilyn move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marilyn take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marilyn

Personality Compatibility


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