Marina Vogt

Commander
DISC Type : D

Head of CRM at loveholidays

United Kingdom

Overview

Marina is a Customer Marketing and CRM Transformation Leader who excels at turning underperforming lifecycle programs into engines for revenue growth. She has led large-scale CRM transformations in high-growth companies like loveholidays and Deliveroo. She holds a BA (Hons) from Kingston University and is described by colleagues as intelligent and detail-oriented.

Colleagues consistently praise her as a focused, goal-driven, and inspiring manager with a great work ethic. She is recognized for her ability to take on challenges without hesitation, articulate her vision clearly, and build high-performing teams from the ground up, shaping the careers of those she manages.

She once described a previous role as a crash course in business growth, stating, "Frankly, I doubt even an MBA would have taught me as much as this role. "

Personality Overview

Risk-Taker

Decisive

Very Quick

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

CRM Transformation
Her core expertise is evolving CRM from generic messaging into a strategic, lifecycle-driven growth channel aligned with commercial objectives.
Lifecycle Strategy
She specializes in designing and launching automated, trigger-based customer journeys to improve conversion, retention, and personalization at scale.
Team Leadership
She has a proven history of recruiting, developing, and managing high-performing marketing and CRM teams in fast-paced environments.

Media Appearances

Marina has no verified media appearances

Work History

3-2023
Head of CRM at loveholidays
7-2021 - 2-2023
Head Of Marketing at Wombat
11-2020 - 7-2021
Senior CRM Lifecycle Manager at Deliveroo
9-2019 - 11-2020
Senior CRM Manager at WorldRemit
1-2018 - 8-2019
CRM Manager at WorldRemit

Education

BA (Hons) from Kingston University
Digital Marketing from Squared Online

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Head of CRM at loveholidays
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • If convinced, they can reach decisions quite fast.
  • Can Marina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marina

Personality Compatibility


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