Marina Vogt in

Marina Vogt

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Head of CRM at loveholidays
📍 United Kingdom

Marina is a Customer Marketing and CRM Transformation Leader who excels at turning underperforming lifecycle programs into engines for revenue growth. She has led large-scale CRM transformations in high-growth companies like loveholidays and Deliveroo. She holds a BA (Hons) from Kingston University and is described by colleagues as intelligent and detail-oriented.

Colleagues consistently praise her as a focused, goal-driven, and inspiring manager with a great work ethic. She is recognized for her ability to take on challenges without hesitation, articulate her vision clearly, and build high-performing teams from the ground up, shaping the careers of those she manages.

She once described a previous role as a crash course in business growth, stating, "Frankly, I doubt even an MBA would have taught me as much as this role. "

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Experience
12 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Marina cares about

CRM Transformation
Her core expertise is evolving CRM from generic messaging into a strategic, lifecycle-driven growth channel aligned with commercial objectives.
Lifecycle Strategy
She specializes in designing and launching automated, trigger-based customer journeys to improve conversion, retention, and personalization at scale.
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Career

Work history

3-2023
Head of CRM
loveholidays
7-2021 - 2-2023
Head Of Marketing
Wombat
11-2020 - 7-2021
Senior CRM Lifecycle Manager
Deliveroo
9-2019 - 11-2020
Senior CRM Manager
WorldRemit
1-2018 - 8-2019
CRM Manager
WorldRemit
In the press

Media appearances

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Education
BA (Hons)
Kingston University
Digital Marketing
Squared Online
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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