Mariya Pattara in

Mariya Pattara

Observer · DISC type ci
GTM Lead at Palm
📍 London, England, United Kingdom

Mariya is a go-to-market lead with a Masters in Marketing and Strategy, currently building the GTM function from the ground up at Palm. She has extensive experience scaling early-stage tech companies and leading marketing in the high-growth fintech and AI sectors, including for the Middle East region.

Passionate about sharing her expertise, Mariya recently delivered a guest lecture on marketing analytics to students at the University of Baths Management School. This reflects her interest in connecting with and educating the next generation of marketing professionals, bridging academic theory with real-world application.

An interesting fact: She initially connected with the professor who invited her to speak because they have nearly identical names.

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Experience
7 Years
Current Role
GTM Lead
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Mariya shows up

Example Seeker
Value Driven
Assertive

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Mariya cares about

GTM Strategy
Her core focus is building go-to-market functions from scratch, defining strategy, messaging, and positioning to scale companies from zero to their first 100 customers.
AI in FinTech
She has deep experience in the AI fintech space, participating in events with the Financial Conduct Authority and working for an AI-driven compliance firm.
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Career

Work history

1-2026
GTM Lead
Palm
12-2022 - 11-2025
Marketing Manager
Napier AI
2-2022 - 11-2022
Marketer
Aviyel
3-2021 - 2-2022
GTM
UnivSense
6-2019 - 3-2021
Audit Associate
PC Varghese & Co Chartered Accountants
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MSc Marketing and Strategy
University of Warwick - Warwick Business School
Bachelor of Commerce - BCom
Bangalore University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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