Mariya Pattara

Observer
DISC Type : ci

GTM Lead at Palm

London, England, United Kingdom

Overview

Mariya is a go-to-market lead with a Masters in Marketing and Strategy, currently building the GTM function from the ground up at Palm. She has extensive experience scaling early-stage tech companies and leading marketing in the high-growth fintech and AI sectors, including for the Middle East region.

Passionate about sharing her expertise, Mariya recently delivered a guest lecture on marketing analytics to students at the University of Baths Management School. This reflects her interest in connecting with and educating the next generation of marketing professionals, bridging academic theory with real-world application.

An interesting fact: She initially connected with the professor who invited her to speak because they have nearly identical names.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

GTM Strategy
Her core focus is building go-to-market functions from scratch, defining strategy, messaging, and positioning to scale companies from zero to their first 100 customers.
AI in FinTech
She has deep experience in the AI fintech space, participating in events with the Financial Conduct Authority and working for an AI-driven compliance firm.
Marketing Analytics
Demonstrates a passion for the subject by delivering guest lectures on marketing analytics to university students, showcasing her expertise.

Media Appearances

Mariya has no verified media appearances

Work History

1-2026
GTM Lead at Palm
12-2022 - 11-2025
Marketing Manager at Napier AI
2-2022 - 11-2022
Marketer at Aviyel
3-2021 - 2-2022
GTM at UnivSense
6-2019 - 3-2021
Audit Associate at PC Varghese & Co Chartered Accountants

Education

MSc Marketing and Strategy from University of Warwick - Warwick Business School
Bachelor of Commerce - BCom from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Middle Designation : GTM Lead at Palm
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Insights For Selling To Mariya

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mariya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mariya move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mariya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mariya

Personality Compatibility


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