Mark Becerra

Energizer
DISC Type : I

Senior Director of Engineering at Color

Austin, Texas, United States

Overview

Mark Becerra is a Senior Director of Engineering at Color, leading teams focused on public health technology. He has an unconventional path into engineering, holding a Public Relations degree from The University of Texas at Austin before building his career at Austin-based startups like Favor Delivery.

Outside of work, Marks hobby is pottery, an activity he has shared with his engineering team as a bonding experience. He is also a parent and co-leads Colors Parents and Caregivers Employee Resource Group, highlighting the importance of flexibility for working parents.

He was drawn to his current role by the mission of using technology for a greater societal good, specifically in tackling large public health issues.

Personality Overview

Relationship Oriented

Believer

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Healthcare Technology
He is motivated by Color's mission to leverage technology to tackle large-scale public health issues and deliver care to patients.
Engineering Leadership
He actively recruits engineering managers for core technology teams and focuses on fostering community and connection within his teams.
Team Building
Emphasizes creating unique, shared experiences for his team, such as organizing a group pottery class to foster connection.

Media Appearances

Mark has no verified media appearances

Work History

1-2025
Senior Director of Engineering at Color
5-2023
Director of Engineering at Color
9-2022
Senior Engineering Manager at Color
6-2019 - 11-2021
Engineering Manager at Favor Delivery
1-2018 - 6-2019
Senior Frontend Engineer at Favor Delivery

Education

2002 - 2006
Bachelor's degree from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director of Engineering at Color
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mark take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mark

Personality Compatibility


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