Mark Berry

Observer
DISC Type : ic

Head of Enterprise Architecture at The Rank Group plc

Grantham, England, United Kingdom

Overview

Mark Berry is the Head of Enterprise Architecture at The Rank Group plc, a role he recently started. His career is characterized by senior leadership in technology, including serving as Head of Technology at Buzz Bingo and Solutions Architect at Walgreens Boots Alliance. He has a deep background in managing IT, infrastructure, and architecture.

His career demonstrates a specialized focus on leading technology initiatives within the UKs gaming and leisure industry for companies like Buzz Bingo and Gala Leisure Ltd.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Enterprise Architecture
As the Head of Enterprise Architecture for The Rank Group plc, he is responsible for the company's overall technology strategy and framework.
Gaming & Leisure Tech
His career includes senior roles at The Rank Group, Buzz Bingo, and Gala Leisure, and he shows interest in companies like Coral and Playtech.
IT Leadership
He has held multiple "Head of" positions across IT, technology, and infrastructure, demonstrating extensive experience in leading technical departments.

Media Appearances

Mark has no verified media appearances

Work History

5-2025
Head of Enterprise Architecture at The Rank Group plc
6-2024 - 5-2025
Solutions Architect at Walgreens Boots Alliance
9-2021 - 4-2024
Head Of Technology at Buzz Bingo
12-2018 - 10-2021
Head of IT at Buzz Bingo
2-2015 - 12-2018
Head of Infrastructure and Architecture at Gala Leisure Ltd

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Grantham, England, United Kingdom Job Level : Mid-senior Designation : Head of Enterprise Architecture at The Rank Group plc
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to analyze well and then make their decisions.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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