Mark Broadley

Energizer
DISC Type : I

Head of IT and Facilities at Leeds United Football Club

Harrogate, England, United Kingdom

Overview

Mark Broadley is the Head of IT and Facilities at Leeds United Football Club, where he manages mission-critical network infrastructure across all club operations, from ticketing and security to hospitality. With extensive experience in major redevelopment and technology projects, he ensures the stadiums operational reliability. He studied Business Information Systems at Leeds Beckett University.

Mark demonstrates a strong commitment to enhancing the fan and guest experience through continuous investment and upgrades to the clubs facilities and technology. He has overseen significant projects, including major network enhancements and the redesign of several large hospitality suites at the Elland Road stadium.

Before his long tenure at the football club, he was the Year 2000 Project Manager for Leeds Bradford Airport, successfully managing a critical technological transition.

Personality Overview

Believer

Big Picture Person

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Stadium Technology
Manages all IT and facilities for a major stadium, including mission-critical networks for security, broadcasting, and ticketing, ensuring zero downtime.
Fan & Guest Experience
He is committed to "continually investing in the guest experience" through major upgrades to hospitality suites and stadium facilities to provide exceptional corporate entertaining.
Large-Scale IT Infrastructure
Oversees a complex, high-density network that supports everything from CCTV systems and turnstiles to back-office operations and TV streaming.

Media Appearances

Leeds United Football Club Success Story. Featured in Allied Telesis

See Now

Work History

12-2010
Head of IT and Facilities at Leeds United Football Club
3-2000 - 12-2010
IT Manager at Leeds United Football Club
6-1998 - 10-1999
Year 2000 Project Manager at Leeds Bradford Airport

Education

1996 - 2000
Business information Systems from Leeds Beckett University
Education details unavailable from Harrogate Grammar School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Harrogate, England, United Kingdom Job Level : Mid-senior Designation : Head of IT and Facilities at Leeds United Football Club
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mark

Personality Compatibility


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