Mark Cross

Inspirer
DISC Type : di

Head of IT & Security at Brora Ltd

United Kingdom

Overview

Mark Cross is an experienced Head of Information Technology with a significant background in the apparel and fashion industry, holding key IT roles at Brora Ltd and Jimmy Choo. People who have worked with him describe him as knowledgeable, dedicated, and dependable. He attended Davenant Foundation School.

Mark maintains an interest in the strategies of major global companies, following technology leaders like Microsoft and prominent retail brands such as Victorias Secret & Co.

He has built a specialized career managing IT and security within high-end fashion and apparel companies.

Personality Overview

Decisive

Generous

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

IT & Security
As the Head of IT & Security at Brora, he is responsible for the company's technology infrastructure and protecting its digital assets.
Fashion Retail IT
His career at Brora Ltd and Jimmy Choo demonstrates deep expertise in the specific technology challenges and needs of the fashion industry.
IT Infrastructure
A former colleague specifically highlighted that he is "knowledgeable in infrastructure, " indicating it's a core strength and area of focus.

Media Appearances

Mark has no verified media appearances

Work History

3-2018
Head of IT & Security at Brora Ltd
10-2015 - 3-2018
IT Manager at Brora Ltd
6-2015 - 10-2015
IT Specialist at Purple Matrix
2-2013 - 5-2015
IT Manager at Jimmy Choo
8-2003 - 2-2013
Business Systems Analyst at Jimmy Choo

Education

Education details unavailable from Davenant Foundation School

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Head of IT & Security at Brora Ltd
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mark take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mark

Personality Compatibility


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