Mark Darby

Energizer
DISC Type : I

Private Investor at Darby Dreams

Greater Brighton and Hove Area, United Kingdom

Overview

Mark Darby is a seasoned entrepreneur and investor who founded Alliantist, the company behind the successful SaaS platform ISMS. online. He guided the company from inception to a major exit. A thought leader in strategic alliances with an MBA from the University of Reading, he previously led enterprise initiatives at Deloitte and Reuters.

Based in Brighton, Mark is passionate about making a difference outside of his corporate ventures. He serves as the Chair of Achieve More CIC, a Community Interest Company dedicated to delivering great public service, reflecting a deep-seated commitment to social impact alongside his entrepreneurial endeavors.

He has described himself as "bonkers, obsessed and intensely focused on making a difference. "

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

SaaS Entrepreneurship
He founded, scaled, and successfully exited ISMS. online, a leading UK-based SaaS company in the information security space.
Strategic Alliances
Authored the book "Alliance Brand" and held senior roles at Deloitte and Reuters focused on building global alliance programs and partnerships.
Cybersecurity & Compliance
His company, ISMS. online, specializes in helping organizations achieve ISO 27001 certification and was recognized as a top UK cyber scaleup.

Media Appearances

Mark has no verified media appearances

Work History

1-2022
Private Investor at Darby Dreams
9-2022 - 12-2023
Founder, Investor at Alliantist
4-2005 - 9-2022
Founder & Chief Executive at Alliantist
1-2004 - 4-2005
Extended enterprise lead at Deloitte
10-1999 - 1-2004
Head of Global Alliance Programme at Reuters

Education

1997 - 2000
MBA from University of Reading

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Private Investor at Darby Dreams
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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