Mark Lakeram

Enthusiast
DISC Type : i

Strategy Director/Behavioural Science Lead at DDB Remedy London

Greater London, England, United Kingdom

Overview

Mark is a Strategy Director and Behavioural Science Lead at DDB Remedy London, leveraging his expertise in medical communications and behavioural science. He holds a PhD from Kings College London and applies his deep understanding of human behaviour to develop impactful healthcare strategies and interventions.

Outside of his strategic work, Mark is a published fiction author who channels his creative storytelling flair into his professional life. He was born and bred in London and uses the city as a setting for his novels, aiming to write books that challenge conventions.

Unique fact: Mark brings his passion for narrative into the corporate world, using creative storytelling to make complex scientific communications memorable and different.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Behavioural Science
He leads the behavioural science function at his company and frequently posts about applying its techniques to drive change in patient and HCP engagement.
Healthcare Communications
An experienced consultant and director in the field, he focuses on translating complex scientific data into mainstream communications for various audiences.
Creative Storytelling
As a published fiction author, he brings a creative and narrative-driven approach to his work in strategy and medical communications.

Media Appearances

Mark has no verified media appearances

Work History

6-2024
Strategy Director/Behavioural Science Lead at DDB Remedy London
1-2023
Consultant: Client, Scientific or Strategic Services (Freelance/Contract) at Mark Lakeram Communications
1-2023 - 11-2023
Commercial Director at Atlantis Health
7-2020 - 1-2023
Group Director, Head of Behavioural Science at 90TEN
6-2017 - 7-2020
Director, Scientific Services at 90TEN

Education

2003 - 2006
Doctor of Philosophy - PhD from King's College London
1999 - 2002
MPharm from King's College London

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Strategy Director/Behavioural Science Lead at DDB Remedy London
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mark take some risk or not?

  • They can take some low-probability risks if needed.

You And Mark

Personality Compatibility


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