Mark Lennon

Initiator
DISC Type : Di

Director of Product Marketing at Dispel

Buffalo-Niagara Falls Area, United States

Overview

Mark has no verified overview

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

12-2024
Director of Product Marketing at Dispel
11-2021 - 9-2024
Senior Partner Marketing Manager at Dragos, Inc.
9-2015 - 11-2021
Director of Marketing at Garland Technology LLC
3-2014 - 9-2015
Marketing Manager at Parent Network of WNY
2-2010 - 12-2013
Director of Online Marketing at Entertainment Marketing Group

Education

1995 - 1999
Bachelor's degree from East Carolina University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Buffalo-Niagara Falls Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at Dispel
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mark take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mark

Personality Compatibility


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