Mark Lomas

Inquirer
DISC Type : cd

Technical Director at Electronic Arts (EA)

Manchester Area, United Kingdom

Overview

Mark is a Technical Director at Electronic Arts, leading the technical strategy for Golf Clash. He is an expert in cloud architecture, real-time computing, and large-scale media distribution, with a career spanning leadership roles at the BBC and PlayStation. People who have worked with him describe him as smart, inspiring, and exceptionally knowledgeable.

Based on his professional history in highly collaborative, cutting-edge environments, Mark likely values innovation and continuous learning. His background suggests an appreciation for complex problem-solving and pushing technological boundaries in both gaming and media. He has also undertaken a French eLearning course, indicating an interest in language.

Unique fact: Mark is a patented inventor, holding a patent for a method and apparatus for object-based media.

Personality Overview

Hard To Convince

Judgemental

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Scalable Cloud Architecture
Currently leading a modernization program at EA using AWS-native architecture (ECS/Lambda/SQS) and has a deep background in designing distributed systems for millions of users.
Real-Time Computing
A core area of his expertise, foundational to his work in high-performance multiplayer games like Golf Clash, DriveClub, and Motorstorm at EA and PlayStation.
Interactive Media Technology
Led R&D projects at the BBC, developed award-winning multiscreen services, and holds patents related to personalized, object-based media delivery.

Media Appearances

Mark has no verified media appearances

Work History

4-2025
Technical Director at Electronic Arts (EA)
3-2014 - 1-2025
Lead Technologist / Architect R&D at BBC
3-2011 - 3-2014
Project Technical Director at PlayStation
3-2011
Project Technical Director at PlayStation
1-2001
Senior Software Engineer at Evolution Studios Ltd

Education

1994 - 1997
First-class B.Sc (Hons) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 25 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Technical Director at Electronic Arts (EA)
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mark

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mark take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mark

Personality Compatibility


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