Mark Masterton in

Mark Masterton

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Global Director of Delivery, Qualtrics Edge at Qualtrics
📍 Salt Lake City, Utah, United States

Mark Masterton is the Global Director of Delivery for Qualtrics Edge, leveraging extensive experience from roles like Head of Sample Science and Solutions Architecture. His background includes survey methodology and business development at the American Institutes for Research. He holds both Bachelors and Masters degrees from Florida State University.

He recently spoke to senior researchers and insights leaders in Singapore about the transformative power of synthetic research.

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Experience
19 Years
Current Role
Global Director of Delivery, Qualtrics Edge
Job Level
Mid-senior
Location
Salt Lake City, Utah, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mark cares about

Synthetic Research
Considers synthetic research to be "truly transformative" and believes it is where the insights industry is headed.
Insights Leadership
Engages with senior researchers and insights leaders globally, recently presenting at an executive event in Singapore.
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Career

Work history

1-2025
Global Director of Delivery, Qualtrics Edge
Qualtrics
1-2023 - 1-2025
Head of Sample Science and Delivery
Qualtrics
1-2020 - 12-2022
Head of Solutions Architecture, CoreXM/BrandXM/Research Services
Qualtrics
6-2015 - 5-2019
Associate Director, Business Development, Survey and Data Sciences
American Institutes for Research
9-2014 - 5-2019
Senior Survey Methodologist
American Institutes for Research
In the press

Media appearances

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Education
Bachelor's Degree
Florida State University
Master's Degree
Florida State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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