Mark Masterton

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DISC Type : cd

Global Director of Delivery, Qualtrics Edge at Qualtrics

Salt Lake City, Utah, United States

Overview

Mark Masterton is the Global Director of Delivery for Qualtrics Edge, leveraging extensive experience from roles like Head of Sample Science and Solutions Architecture. His background includes survey methodology and business development at the American Institutes for Research. He holds both Bachelors and Masters degrees from Florida State University.

He recently spoke to senior researchers and insights leaders in Singapore about the transformative power of synthetic research.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Synthetic Research
Considers synthetic research to be "truly transformative" and believes it is where the insights industry is headed.
Insights Leadership
Engages with senior researchers and insights leaders globally, recently presenting at an executive event in Singapore.
Sample Industry
Actively participates in industry events like SampleCon to connect with leaders and discuss new ideas.

Media Appearances

Mark has no verified media appearances

Work History

1-2025
Global Director of Delivery, Qualtrics Edge at Qualtrics
1-2023 - 1-2025
Head of Sample Science and Delivery at Qualtrics
1-2020 - 12-2022
Head of Solutions Architecture, CoreXM/BrandXM/Research Services at Qualtrics
6-2015 - 5-2019
Associate Director, Business Development, Survey and Data Sciences at American Institutes for Research
9-2014 - 5-2019
Senior Survey Methodologist at American Institutes for Research

Education

Bachelor's Degree from Florida State University
Master's Degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Global Director of Delivery, Qualtrics Edge at Qualtrics
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mark

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Their decision making speed is somewhere in the middle.
  • Can Mark take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mark

Personality Compatibility


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