Mark Neu

Pioneer
DISC Type : ids

Director of Field Marketing at The Marketing Arm

Louisville, Kentucky, United States

Overview

Mark is the Director of Field Marketing at The Marketing Arm, bringing extensive experience from his previous role as Vice President of Media at Current360. His expertise lies in digital strategy and media buying, having managed accounts for major brands like Taco Bell and the US Army. He holds a degree in Business Management from Morehead State University.

During his time at Morehead State University, Mark was an offensive lineman for the Eagles football team. His career has been based in the Kentucky and Tennessee area, including Louisville and Nashville, indicating strong ties to the region.

Unique fact: Mark was a collegiate athlete, playing offensive lineman for the Morehead State University football team.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Field Marketing
Currently serves as the Director of Field Marketing and previously held a Field Marketing role working on the US Army ROTC account.
Media Strategy
Has a demonstrated history as a Vice President of Media, Media Planner/Buyer, and Buying Supervisor, skilled in media buying and digital strategy.
Restaurant Marketing
Managed media planning and buying for the Taco Bell account and has experience with other brands like Papa John's and O'Charley's.

Media Appearances

Mark has no verified media appearances

Work History

6-2020
Director of Field Marketing at The Marketing Arm
4-2013 - 6-2020
Vice President of Media at Current360
3-2012 - 3-2013
Field Marketing Account Executive at McCann Erickson
10-2010 - 3-2012
DMA Specialist at J&A integrated thinking
11-2009 - 10-2010
Media Planner/Buyer at J&A integrated thinking

Education

1997 - 2002
Business Management from Morehead State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Louisville, Kentucky, United States Job Level : Mid-senior Designation : Director of Field Marketing at The Marketing Arm
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mark

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are generally fast movers and can take quick decisions
  • Can Mark take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mark

Personality Compatibility


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