Mark Robinson

Trailblazer
DISC Type : DI

Head of Product and Design, Customer at Scentre Group (Owner of Westfield destinations in Aus and NZ)

Greater Sydney Area, Australia

Overview

Mark is an executive product leader at Scentre Group, focused on digital growth and customer experience. With a background that includes managing customer loyalty programs at IAG and certifications from MIT Sloan, he excels in leading cross-functional teams through complex transformations. Colleagues describe him as a natural leader with strong EQ and a data-driven approach.

He was recognized as an "Innovation Hero" at the annual Scentre Group Heroes awards for his work with a cross-functional team.

Personality Overview

Achievement-Oriented

Informal

Values Relationships

They will bat for you if they come to believe in you.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Digital Customer Experience
Leads product and design for customer platforms at Scentre Group, with previous experience transforming customer loyalty and payments at IAG.
Leading Product Teams
Identifies as a "Team Builder" and has a proven track record of developing high-performing, cross-functional teams, often posting about new roles.
Retail Innovation
Recognized as an 'Innovation Hero' at Scentre Group. His roles focus on evolving the digital product experience for Westfield's customers.

Media Appearances

Mark has no verified media appearances

Work History

9-2024
Head of Product and Design, Customer at Scentre Group (Owner of Westfield destinations in Aus and NZ)
2-2024 - 9-2024
Head of Digital Product and Design at Scentre Group (Owner of Westfield destinations in Aus and NZ)
4-2023 - 3-2024
Head of Digital Product at Scentre Group (Owner of Westfield destinations in Aus and NZ)
7-2022 - 4-2023
Head of Digital Product, Westfield Plus at Scentre Group (Owner of Westfield destinations in Aus and NZ)
3-2021 - 7-2022
EM, Customer Loyalty Program at IAG

Education

7-2020 - 7-2020
MIT Sloan Organizational Design for Digital Transformation from MIT Sloan School of Management
2010 - 2012
Graduate Certificate from Macquarie Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sydney Area, Australia Job Level : N/A Designation : Head of Product and Design, Customer at Scentre Group (Owner of Westfield destinations in Aus and NZ)
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mark take some risk or not?

  • They can take risks if necessary.

You And Mark

Personality Compatibility


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