Mark Rossetti

Enthusiast
DISC Type : i

Senior Director, U.S. Patient Marketing Team Lead, gMG Franchise, Neurology BU at Alexion Pharmaceuticals, Inc.

Boston, Massachusetts, United States

Overview

Mark has no verified overview

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

3-2023
Senior Director, U.S. Patient Marketing Team Lead, gMG Franchise, Neurology BU at Alexion Pharmaceuticals, Inc.
5-2020 - 3-2023
U.S. Patient Marketing Lead, PNH, Hematology/ Nephrology BU at Alexion Pharmaceuticals, Inc.
4-2019 - 5-2020
U.S. Patient Marketing Team Lead: SARCLISA, Oncology BU at Sanofi Genzyme
12-2018 - 3-2019
Consumer Activation & Performance at Ironwood Pharmaceuticals
1-2015 - 12-2018
U.S. Brand Lead, LINZESS (linaclotide) at Ironwood Pharmaceuticals

Education

B.B.A. from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Senior Director, U.S. Patient Marketing Team Lead, gMG Franchise, Neurology BU at Alexion Pharmaceuticals, Inc.
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mark

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Mark take some risk or not?

  • They can take some low-probability risks if needed.

You And Mark

Personality Compatibility


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