Mark Thomas

Examiner
DISC Type : sc

Senior Director of Marketing at Aviation Week Network

London, England, United Kingdom

Overview

Mark is a Senior Marketing Director at Aviation Week Network with 17 years of experience in global event marketing. He leads strategy for major exhibitions like MRO Europe and MRO Middle East, managing a team across multiple time zones to drive revenue growth. He holds a Bachelor of Arts from Nottingham Trent University.

Recently relocated to Dubai, Mark is embracing the fast-paced lifestyle of the UAE. He has become a recent convert to padel, enjoying the sport as a great way to network. He is actively seeking advice and recommendations from his local connections as he settles into his new city.

After moving to Dubai, he managed to view and secure a villa for his family in less than 24 hours.

Personality Overview

Status Quo Seeker

Tough To Convince

Process Oriented

They are thorough and always follow a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Global Event Marketing
He leads marketing for major international exhibitions like MRO Europe and MRO Middle East, focusing on elevating brand presence and driving significant revenue growth.
Aviation MRO Industry
Deeply involved in the Maintenance, Repair, and Overhaul sector, he tracks industry buzz from events like the Dubai Airshow for his role at Aviation Week.
Remote Team Leadership
Manages a marketing team with members located in different time zones, emphasizing effective communication and remote collaboration to achieve campaign goals.

Media Appearances

Mark has no verified media appearances

Work History

4-2025
Senior Director of Marketing at Aviation Week Network
11-2022 - 4-2025
Marketing Director at Aviation Week Network
10-2019 - 11-2022
Senior Marketing Manager at Aviation Week Network
9-2014 - 10-2019
Marketing Manager at Aviation Week Network
7-2012 - 9-2014
Head of Marketing at BME Global Ltd - London | Cairo | Jeddah

Education

2004 - 2008
Bachelor of Arts (B.A.) from Nottingham Trent University
Education details unavailable from Whitgift School

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director of Marketing at Aviation Week Network
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mark

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Mark take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Mark

Personality Compatibility


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