Mark Thomashow

Questioner
DISC Type : c

One Man Show at My Connected Switchboard

Beaverton, Oregon, United States

Overview

Mark is a retired Nike executive, where he spent over 30 years as the Senior Global Director of Business Affairs, leading negotiations for iconic campaigns like "Just Do It" and "Bo Knows. " A University of Oregon Law graduate, he now consults on IP matters and operates "My Connected Switchboard" to connect professionals. People describe him as honest and generous.

Post-retirement, Mark prioritizes family, writing, and outdoor activities like kayaking and bird watching. He is an avid reader of sports history, focusing on figures like Jesse Owens and the 1936 Olympic crew team, and also enjoys books on historical figures such as Gandhi. He serves on the board of the Earl Monroe New Renaissance Basketball School.

Unique fact: While at Nike, Mark once secured an endorsement deal for "Andy the Goose, " which included a new pair of kids Air Jordans each year.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Talent & IP Rights
Led Nike's business affairs for 31 years, securing talent, music, and literary rights for major ad campaigns. He now advises on IP matters as a consultant.
Sports Marketing
Was a key figure behind some of Nike's most legendary ad campaigns, including those for Michael Jordan, Bo Jackson, and Charles Barkley.
Professional Networking
Describes himself as a "master connector" and now runs his own venture, "My Connected Switchboard, " to help others with their professional development.

Media Appearances

Mark has no verified media appearances

Work History

8-2015
One Man Show at My Connected Switchboard
11-2015 - 8-2022
Consultant at Doubleday & Cartwright
11-2015 - 8-2022
Senior Advisor at Doubleday & Cartwright at Doubleday & Cartwright
8-2015 - 8-2022
CEO , CMO, COO , CFO, CIO , all other " CO" 's at My Connected Switchboard- thinking of filing a DBA
11-1988 - 8-2015
Senior Global Director Business Affairs/ Brand Marketing at Nike

Education

1977 - 1980
JD from University of Oregon School of Law
1972 - 1973
B.S. from University of North Dakota

More Information

Social Presence :

Prographics :

Exp : 38 Location : Beaverton, Oregon, United States Job Level : Junior Designation : One Man Show at My Connected Switchboard
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mark take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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