Markus Kronen in

Markus Kronen

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Head of GenAI Purchasing & Supplier Network at BMW Group
📍 Munich, Bavaria, Germany

Markus Kronen is the Head of GenAI for the Purchasing & Supplier Network at BMW Group. He is a key figure in the companys digital transformation, leading the development of innovative AI solutions to optimize procurement processes. He is a graduate of the Technical University of Munich.

He is the driving force behind "AIconic, " a multi-agent AI system that serves as a central AI access point for BMWs global procurement processes.

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Experience
7 Years
Current Role
Head of GenAI Purchasing & Supplier Network
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

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Priorities

Topics Markus cares about

Agentic AI Systems
He leads the development of "AIconic, " BMW's multi-agent AI system, which he describes as a key part of moving from isolated pilots to scalable workflows.
AI in Supply Chain
His role is focused on applying Generative AI to BMW's Purchasing and Supplier Network, and he speaks at conferences on digital strategies for supply chains.
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Career

Work history

6-2024
Head of GenAI Purchasing & Supplier Network
BMW Group
3-2023 - 6-2024
Leiter Smart Quality BMW Group
BMW Group
5-2019 - 3-2023
Product Owner AI Quality
BMW Group
9-2012 - 1-2013
Praktikant
Siemens
In the press

Media appearances

Greater efficiency and productivity with artificial intelligence – generative AI in BMW Group purchasing. Featured in BMW Group Press
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Education
2007 - 2014
Diplom-Ingenieur
Technical University of Munich
2019 - 2021
Certified Agile Coach
Wibas GmbH
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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