Markus Kronen

Examiner
DISC Type : cs

Head of GenAI Purchasing & Supplier Network at BMW Group

Munich, Bavaria, Germany

Overview

Markus Kronen is the Head of GenAI for the Purchasing & Supplier Network at BMW Group. He is a key figure in the companys digital transformation, leading the development of innovative AI solutions to optimize procurement processes. He is a graduate of the Technical University of Munich.

He is the driving force behind "AIconic, " a multi-agent AI system that serves as a central AI access point for BMWs global procurement processes.

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Agentic AI Systems
He leads the development of "AIconic, " BMW's multi-agent AI system, which he describes as a key part of moving from isolated pilots to scalable workflows.
AI in Supply Chain
His role is focused on applying Generative AI to BMW's Purchasing and Supplier Network, and he speaks at conferences on digital strategies for supply chains.
Digital Transformation
His work on data-driven quality assurance and AI implementation in procurement is described as a core part of BMW's broader digital transformation efforts.

Media Appearances

Greater efficiency and productivity with artificial intelligence – generative AI in BMW Group purchasing. Featured in BMW Group Press

See Now

Work History

6-2024
Head of GenAI Purchasing & Supplier Network at BMW Group
3-2023 - 6-2024
Leiter Smart Quality BMW Group at BMW Group
5-2019 - 3-2023
Product Owner AI Quality at BMW Group
9-2012 - 1-2013
Praktikant at Siemens

Education

2007 - 2014
Diplom-Ingenieur from Technical University of Munich
2019 - 2021
Certified Agile Coach from Wibas GmbH

More Information

Social Presence :

Prographics :

Exp : 7 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of GenAI Purchasing & Supplier Network at BMW Group
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Insights For Selling To Markus

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Markus is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Markus

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Markus move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Markus take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Markus

Personality Compatibility


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