Markus Steinke

Critic
DISC Type : C

Executive Vice President Marketing at Metrohm

Zurich, Switzerland

Overview

Markus Steinke serves as the Executive Vice President of Marketing at Metrohm International Headquarters. With a background in chemical engineering, he has dedicated his career to Metrohm, rising through the ranks in various marketing leadership roles. He is an expert in digital marketing, innovation management, and building strong brands for sophisticated scientific instruments.

Markus demonstrates a keen interest in the evolution of technology and its impact on the scientific community, exemplified by his interest in the Computer History Museum. He also stays current with industry trends by following major competitors like Thermo Fisher Scientific, indicating a strong strategic awareness of the market landscape.

He has spent his entire professional career at Metrohm, showcasing exceptional company loyalty and deep institutional knowledge.

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Marketing
He has led Metrohm's marketing through the transition to digital strategies and has sponsored initiatives focused on digital transformation within the organization.
Lab Digitalization
His recent social media activity highlights his focus on the digital transformation in laboratories, particularly through events like Future Labs Live.
Innovation Management
A core listed skill reflecting his role in marketing new technologies and driving growth. He led a project to find a new way to transfer complex knowledge to the sales team.

Media Appearances

Podcast: Metrohm – “Marketing Can Be A Science”. Featured in Covalent Bonds

See Now

Work History

1-2018
Executive Vice President Marketing at Metrohm
6-2015 - 12-2017
Vice President Marketing at Metrohm
1-2013 - 5-2015
CMO at Metrohm
1-2010 - 12-2012
Spartenleiter Global Marketing at Metrohm
1-2006 - 12-2009
Marketing Manager at Metrohm

Education

1991 - 1995
Dipl. Ing. (FH) Chemie from FH für Technik und Wirtschaft Reutlingen
1985 - 1987
Chemisch-technischer Assistent (CTA) from Chemisches Institut Dr. Flad, Stuttgart

More Information

Social Presence :

Prographics :

Exp : 30 Location : Zurich, Switzerland Job Level : Leadership Designation : Executive Vice President Marketing at Metrohm
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Insights For Selling To Markus

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Markus is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Markus

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Markus move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Markus take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Markus

Personality Compatibility


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