Marlus Coutinho

Pioneer
DISC Type : DSI

SVP and Head of LATAM at First Advantage

Manhattan Beach, California, United States

Overview

Marlus Coutinho is the Senior Vice President and Head of LATAM at First Advantage, driving transformation and profitable growth. An entrepreneurial executive with an MBA from The Wharton School and education from Harvard Business School, he has a track record of exceeding goals across 80+ markets. Colleagues describe him as diligent, creative, and committed.

Interesting fact: He designed and executed a five-year transformation that delivered over $40 million in cost reductions while dramatically improving speed, quality, and client experience.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

LATAM Market Growth
Currently leading expansion as Head of LATAM for First Advantage, with recent hiring initiatives in Brazil, Colombia, and Mexico to shape the future of the market.
Global Transformation
A core theme of his career, having led global transformation strategies at Nielsen across 80+ countries and designing major cost-reduction and efficiency initiatives.
Operational Excellence
Holds a Lean Six Sigma Black Belt certification and has a consistent focus on driving operational efficiencies and improving performance throughout his career.

Media Appearances

Marlus has no verified media appearances

Work History

2-2025
SVP and Head of LATAM at First Advantage
2-2025
Senior Vice President, Sales and Customer Success Strategy and Operations at First Advantage
Digital Transformation and Strategy Advisor at Independent Advisor Inc.
Global Vice President, Customer Success at Nielsen
Vice President, Business Development and Strategy - Data as a Service at Nielsen

Education

Master of Business Administration - MBA from The Wharton School
Global Strategic Management from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 1 Location : Manhattan Beach, California, United States Job Level : Leadership Designation : SVP and Head of LATAM at First Advantage
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Insights For Selling To Marlus

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlus is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marlus

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marlus move?

  • They are generally fast movers and can take quick decisions
  • Can Marlus take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marlus

Personality Compatibility


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