Martín Lizárraga

Martín Lizárraga Rocha is the Director General of NOBIS, a national consulting firm based in Culiacán specializing in fiscal, administrative, and human resources matters. With a Masters in Constitutional Law, he previously served as the Director of Regulatory Reform for Sinaloas Secretariat of Economic Development, shaping regional business policy before leading his company.

He maintains a connection to his educational roots, showing a continued interest in his alma mater, the Universidad de Occidente, where he earned his law degree. His work focuses on improving business efficiency and fostering corporate social responsibility, impacting companies across 19 states in Mexico.

Unique Fact: Before his current role in the private sector, he was a key public servant responsible for regulatory reform in the state of Sinaloa.