Marta Diez Torca

Inquirer
DISC Type : cd

General Manager Vaccines Iberia at Sanofi

Greater Barcelona Metropolitan Area, Spain

Overview

Marta Diez Torca is the General Manager for Sanofi Vaccines in Iberia, leveraging extensive global experience from her tenure at Pfizer. There, she served as Vice President of Policy & Public Affairs and was the first female Country President for Brazil, managing a business exceeding $1 billion and securing pivotal COVID-19 vaccine contracts.

She is a vocal advocate for diversity and inclusion, particularly for women in the pharmaceutical industry, and frequently hosts discussions on the topic. A mother to two daughters, she is passionate about creating opportunities for future generations and is described by colleagues as bringing great coaching and humor to her work.

Unique fact: During her time as Pfizers Country Manager for Chile, she led the crisis committee through both the Chilean social crisis and the COVID-19 pandemic.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Public Health Advocacy
Her current role and public engagements focus on the importance of vaccination as a fundamental tool for prevention, especially in aging populations.
Vaccine Strategy
She leads the vaccine division for Sanofi in Iberia and previously secured public contracts for 350 million COVID-19 vaccine doses in Brazil.
Diversity in Pharma
Actively promotes diversity beyond gender through her involvement with "Mujeres en Farma, " where she hosts events to share experiences and inspire others.

Media Appearances

Marta has no verified media appearances

Work History

6-2024
General Manager Vaccines Iberia at Sanofi
11-2023 - 6-2024
Vice President Policy and Public Affairs for Global Markets at Pfizer
2-2021 - 1-2024
Country President Brazil at Pfizer
7-2018 - 2-2021
Country Manager Chile & Andean Cluster at Pfizer
7-2017 - 5-2018
Head Pain Franchise Western Europe - Sandoz division at Novartis

Education

8-2006 - 6-2008
MBA from IESE Business School
8-2007 - 12-2007
MBA - Exchange Program from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Senior Designation : General Manager Vaccines Iberia at Sanofi
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marta

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marta take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marta

Personality Compatibility


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