Marta Piedrafita Baudin in

Marta Piedrafita Baudin

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Global Head of Customer Success at indigitall
📍 Greater Madrid Metropolitan Area, Spain

Marta Piedrafita Baudin is a senior executive with over 20 years of experience leading sales and GTM strategy at tech giants like Salesforce, Microsoft, and Slack. She is the Country Manager for Iberia at osapiens, focusing on sustainability SaaS solutions. Marta is an alumna of MIT and UC Berkeley.

She is passionate about empowering women in technology and promoting girls in STEM. Marta actively participates in organizations like Women in Tech (WITH) and EJE&CON, often speaking at events and leading workshops on career development, mentorship, and salary negotiation to help close the gender pay gap.

Unique fact: Marta advises aspiring professionals to "Have 100 coffees! " to build a strong network and gain diverse perspectives for career growth.

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Experience
2 Years
Current Role
Global Head of Customer Success
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Priorities

Topics Marta cares about

Sustainable Technology
Her current role as Country Manager at osapiens is focused on bringing sustainability and ESG-focused SaaS solutions to the Iberian market.
Women in STEM
An outspoken advocate and mentor, she participates in events and leads workshops on topics like salary negotiation to support women in the tech industry.
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Career

Work history

10-2025
Global Head of Customer Success
indigitall
1-2023
Founder
ScaleUp Forge
1-2023
Consejera Independiente
Lessthan3
2-2025
Docente
Gamechangers Program, Consulting & Coaching
2-2024
Miembro de Ejecom. Asociacion de Ejecutivos y Consejeros
EJE&CON Asociación Española de Ejecutiv@s y Consejer@s
In the press

Media appearances

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Education
2015 - 2015
Understanding and Predicting Technological Innovation: New Data & Theory
Massachusetts Institute of Technology
10-2024 - 5-2025
Programa Consejera
EOI Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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