Marta Piedrafita Baudin

Commander
DISC Type : D

Global Head of Customer Success at indigitall

Greater Madrid Metropolitan Area, Spain

Overview

Marta Piedrafita Baudin is a senior executive with over 20 years of experience leading sales and GTM strategy at tech giants like Salesforce, Microsoft, and Slack. She is the Country Manager for Iberia at osapiens, focusing on sustainability SaaS solutions. Marta is an alumna of MIT and UC Berkeley.

She is passionate about empowering women in technology and promoting girls in STEM. Marta actively participates in organizations like Women in Tech (WITH) and EJE&CON, often speaking at events and leading workshops on career development, mentorship, and salary negotiation to help close the gender pay gap.

Unique fact: Marta advises aspiring professionals to "Have 100 coffees! " to build a strong network and gain diverse perspectives for career growth.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

More than the product, they care about the impact of the product.  They are not always relationship oriented. They respond well to strong and respectful communication.

Topics They Care About

Sustainable Technology
Her current role as Country Manager at osapiens is focused on bringing sustainability and ESG-focused SaaS solutions to the Iberian market.
Women in STEM
An outspoken advocate and mentor, she participates in events and leads workshops on topics like salary negotiation to support women in the tech industry.
Go-to-Market Strategy
A core theme of her 20+ year career, she founded ScaleUp Forge, a consultancy focused on commercial strategy for SaaS companies.

Media Appearances

Marta has no verified media appearances

Work History

10-2025
Global Head of Customer Success at indigitall
1-2023
Founder at ScaleUp Forge
1-2023
Consejera Independiente at Lessthan3
2-2025
Docente at Gamechangers Program, Consulting & Coaching
2-2024
Miembro de Ejecom. Asociacion de Ejecutivos y Consejeros at EJE&CON Asociación Española de Ejecutiv@s y Consejer@s

Education

2015 - 2015
Understanding and Predicting Technological Innovation: New Data & Theory from Massachusetts Institute of Technology
10-2024 - 5-2025
Programa Consejera from EOI Business School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Global Head of Customer Success at indigitall
URL has been copied!

Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marta

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marta take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marta

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.