Clara Martínez in

Clara Martínez

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Sales Training Manager EMEA at IWG plc
📍 Barcelona, Catalonia, Spain

Clara Martínez is the EMEA Training Manager at IWG plc, where she specializes in sales enablement and employee development. Drawing on her Psychology degree from the Universitat de Barcelona, she designs comprehensive onboarding programs and coaches teams using models like GROW and SPIN Selling. Colleagues describe her as dedicated, proactive, and an excellent communicator.

Clara appears deeply invested in professional growth and understanding human behavior, leveraging her psychology background to foster talent and enhance team performance. Her career reflects a strong commitment to coaching and developing others within a corporate sales environment, focusing on achieving full productivity and aligning training with business objectives.

She has demonstrated remarkable career progression entirely within IWG, advancing from Account Manager to Sales Coach and now leading training for the EMEA region.

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Experience
9 Years
Current Role
Sales Training Manager EMEA
Location
Barcelona, Catalonia, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Clara cares about

Sales Enablement
As a former Sales Coach, she focused on enhancing agent performance through advanced sales techniques, objection handling, and creating urgency.
Employee Onboarding
She designed and delivered a comprehensive, end-to-end onboarding program at IWG to ensure new hires are productive from their first day.
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Career

Work history

11-2022 - 10-2025
Sales Training Manager EMEA
IWG plc
12-2021 - 11-2022
Sales Coach - Sales Enablement
IWG plc
7-2019 - 11-2021
Account Manager
IWG plc
10-2021 - 12-2021
Course Instructor
Anytic Business Solutions S.L
7-2018 - 7-2019
Senior Sales Associate
Valentino
In the press

Media appearances

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Education
Grado en Psicología
Universitat de Barcelona
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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