Ricardo González

Questioner
DISC Type : c

Head of Data Science at Sigma

Residencial del Paseo, Nuevo León, Mexico

Overview

Ricardo González serves as the Head of Data Science at Sigm, leveraging his deep expertise in machine learning, NLP, and Python. His background includes data science consulting at GOLDCO and he holds an MBA from EGADE Business School and an MS from the University of Essex, highlighting his business and technical acumen.

His professional history includes database development for the non-profit Back2Back Ministries, suggesting a potential interest in leveraging technology for social causes. He has also been recognized for his academic achievements, receiving a "Mención Honorífica de Excelencia" for his work.

Unique fact: Ricardo holds certifications in Apache PySpark and Hadoop, demonstrating his capabilities in handling large-scale data technologies beyond core machine learning.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Data Science Leadership
Promoted from Lead Data Scientist to Head of Data Science, showing a clear career progression and focus on leading data teams and strategy.
Applied Machine Learning
Has extensive hands-on experience developing and implementing ML algorithms, including classification, predictive models, and deep learning for business applications.
End-to-End BI
His experience covers the full business intelligence lifecycle, from data warehousing and ETL processes to data visualization using tools like Tableau and QlikSense.

Media Appearances

Ricardo has no verified media appearances

Work History

7-2025
Head of Data Science at Sigma
5-2020 - 7-2025
Lead Data Scientist at Sigma
9-2019 - 4-2020
Data Science Consultant at GOLDCO
8-2017 - 8-2018
Database Developer at Back2Back Ministries

Education

2024 - 2026
Master of Business Administration - MBA from EGADE Business School del Tecnológico de Monterrey
2018 - 2019
Master of Science - MS from University of Essex

More Information

Social Presence :

Prographics :

Exp : 7 Location : Residencial del Paseo, Nuevo León, Mexico Job Level : Mid-senior Designation : Head of Data Science at Sigma
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ricardo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ricardo

Personality Compatibility


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