Marta Wojcik

Observer
DISC Type : ci

Senior Digital Engagement Manager (Personalisation and Optimisation) at Barclays

London, England, United Kingdom

Overview

Marta is a Senior Digital Experience Manager at Barclays, specializing in digital personalization and conversion optimization. With an MSc from Queen Mary University of London, she has progressed through multiple roles within Barclays, from analytics to senior management, demonstrating deep expertise in data-driven digital strategy within the financial services sector.


Her career has been exclusively focused within the Barclays group, highlighting a significant commitment and specialized knowledge of the company and its digital landscape.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Personalisation
Her current and previous roles are explicitly focused on personalization, supported by skills in Adobe Target, A/B testing, and behavioral targeting.
Conversion Optimisation
This is a core skill listed across multiple roles at Barclays, indicating a strong focus on improving digital channel performance and campaign effectiveness.
Marketing Analytics
Her career began in analytics roles, and she consistently lists skills like digital marketing analytics and campaign performance analysis, showing a data-driven approach.

Media Appearances

Marta has no verified media appearances

Work History

1-2017
Senior Digital Engagement Manager (Personalisation and Optimisation) at Barclays
9-2014 - 1-2017
Digital Personalisation Manager at Barclays
7-2013 - 9-2014
Digital Analytics Analyst at Barclays
7-2012 - 7-2013
Decision Science Analyst at Barclaycard
11-2010 - 6-2012
Digital Analytics and Insights Analyst at City Index

Education

2009 - 2010
MSc from Queen Mary University of London
2008 - 2009
Study abroad - Frankfurt Am Main from Goethe University Frankfurt

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Digital Engagement Manager (Personalisation and Optimisation) at Barclays
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marta

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Marta take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Marta

Personality Compatibility


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