Martin Adams

Energizer
DISC Type : I

Senior Director of Finance at Wise

United Kingdom

Overview

Martin is a seasoned finance leader with extensive experience in FP&A and Investor Relations, currently serving as Senior Director of Finance at Wise. His career highlights include leadership roles at RedCloud and Aldermore Bank PLC, demonstrating expertise in financial planning, performance reporting, and corporate development.

He is certified as a Chartered Management Accountant and studied Business Economics at the University of Reading. Martin actively engages with content from Harvard Business Review and the Financial Times, indicating a continuous pursuit of financial and business insights.

Martins career spans deep experience across both FP&A and Investor Relations, with two years additionally leading FP&A at Wise.

Personality Overview

Imaginative

Big Picture Person

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Financial Planning
Martin's background heavily features Financial Planning and Analysis (FP&A) roles, indicating a strong focus on strategic financial management.
Investor Relations
His experience includes significant roles in Investor Relations at Wise and Aldermore Bank PLC, highlighting engagement with investors and financial markets.
Corporate Development
As Director of Integration & Corporate Development at Aldermore Bank PLC, Martin has experience in corporate strategy and growth initiatives.

Media Appearances

WISE (BUY) - Investor Call: Core Growth, Platform Opportunity – Martin Adams, Director of Finance. Featured in New Street Research

See Now

Work History

3-2021
Senior Director of Finance at Wise
9-2020 - 1-2021
Chief Financial Officer at RedCloud
7-2019 - 6-2020
Non Executive Director at Asset Finance Solutions (UK) Ltd
1-2018 - 6-2020
Director of Integration & Corporate Development at Aldermore Bank PLC
9-2016 - 2-2018
Director of Investor Relations & FP&A at Aldermore Bank PLC

Education

2000 - 2003
Business Economics from University of Reading

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Senior Designation : Senior Director of Finance at Wise
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Martin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Martin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Martin

Personality Compatibility


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