Martin Connolly

Evaluator
DISC Type : scd

Enterprise Business Development Director at Feefo

United Kingdom

Overview

Martin is a seasoned business leader and the Enterprise Business Development Director at Feefo, specializing in customer reviews and reputation management. His career includes launching the online division at Dennis, co-founding adGENIE, and holding director-level sales roles where he honed his expertise in SaaS, digital advertising, and data-driven marketing solutions.

Peers describe him as an expert who provides great insight and a sales director who effectively leads, motivates, and trains teams.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Customer Reviews
His current role at Feefo is focused on helping businesses unlock intelligence and share customer stories through verified reviews to generate more sales.
AI in Feedback
He actively shares content on how Feefo uses AI-driven analysis of customer feedback to improve ratings, boost conversions, and reduce product returns.
SaaS Sales Leadership
His background includes several commercial and sales director roles in SaaS. Recommendations highlight his ability to lead, motivate, and train sales teams to exceed goals.

Media Appearances

Martin has no verified media appearances

Work History

12-2025
Enterprise Business Development Director at Feefo
1-2025 - 12-2025
General Manager | EMEA at Athos Commerce
4-2024 - 12-2025
General Manager EMEA at Intelligent Reach - A division of Athos Commerce
6-2018 - 3-2024
Commercial Director - SaaS at Intelligent Reach - A division of Athos Commerce
9-2016 - 5-2018
Commercial Director - LolaGrove at Overmore Group

Education

Martin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Mid-senior Designation : Enterprise Business Development Director at Feefo
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Martin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Martin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Martin

Personality Compatibility


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