Martin Finlay

Trailblazer
DISC Type : DI

Vice President of Professional Services at insightsoftware

Wokingham, England, United Kingdom

Overview

Martin is a senior Customer Success and Professional Services leader with over 15 years of experience in the SaaS industry at firms like insightsoftware and Board International. He specializes in building and scaling post-sales organizations to drive revenue growth and retention. Colleagues describe him as strategic, personable, and dedicated.

He has a proven record of improving Net Revenue Retention (NRR) by over 15 points through structured customer adoption and engagement programs.

Personality Overview

Charismatic

Informal

Values Relationships

They are charming and have the ability to align others behind their decisions.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

SaaS Revenue Growth
His career focuses on building post-sales organizations that function as revenue engines, driving ARR growth, retention, and expansion.
Customer Success Strategy
He designs and operationalizes data-driven Customer Success frameworks to improve adoption, retention, and customer value realization.
Professional Services Delivery
He has extensive experience leading global Professional Services functions, managing multi-million dollar P&Ls, and modernizing delivery models for scalability.

Media Appearances

Martin has no verified media appearances

Work History

10-2025
Vice President of Professional Services at insightsoftware
4-2025 - 10-2025
Customer Success & Professional Services Leader (Independent Advisor) at Freelance
3-2023 - 11-2024
Director, Customer Success & Professional Services UKI at SDG Group UK
7-2021 - 2-2023
Regional Vice President, Customer Success & Professional Services (NEMEI) at Board International
1-2020 - 6-2021
Vice President, Customer Success & Professional Services (UK & SA) at Board International

Education

Higher National Diploma from The University of Bolton
Education details unavailable from Garth Hill Comprehensive School, Bracknell, Berkshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : Wokingham, England, United Kingdom Job Level : Senior Designation : Vice President of Professional Services at insightsoftware
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Martin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Martin take some risk or not?

  • They can take risks if necessary.

You And Martin

Personality Compatibility


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