Martin J Halliwell P.Eng MBA

Critic
DISC Type : C

President at Feng Systems Inc

Goderich, Ontario, Canada

Overview

Martin J Halliwell is a President & Inventor at Feng Systems, with over 43 years of experience in engineering and construction. He is a recognized waterproofing and concrete expert, holding numerous patents and founding multiple startups.

Martin is focused on developing and implementing patented concrete and waterproofing solutions, including FeBTUcell geothermal and FeH20Loc water management systems for sustainable construction.

He is the inventor of 12 FePatents focused on optimizing below-grade concrete and waterproofing slabs, aiming for cost, schedule, and CO2 reductions.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Construction
Martin is actively developing and promoting patented technologies like FeBTUcell Geothermal and FeGeoWindHD for off-grid solutions, emphasizing reduced CO2 in concrete and steel.
Waterproofing Systems
He frequently discusses FeH20Loc, a patented water management system designed to replace secant walls and offer significant cost savings in below-grade construction.
Concrete Technology
Martin is an expert in concrete mix design, promoting unique admixes like FeMEDA for concrete slab optimization and highlighting its application with shotcrete.

Media Appearances

Martin has no verified media appearances

Work History

10-2024
President at Feng Systems Inc
3-2018
President at Footprint Engineering
6-2017
President at Footprint Engineering
11-2000 - 11-2018
President at HC Matcon Inc. / HCM Contractors Inc.

Education

10-1978 - 8-1982
Civil Engineering from Western University
9-1978 - 6-1982
civil engineering from western civil

More Information

Social Presence :

Prographics :

Exp : 25 Location : Goderich, Ontario, Canada Job Level : N/A Designation : President at Feng Systems Inc
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Insights For Selling To Martin J

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin J is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martin J

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martin J move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martin J take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martin J

Personality Compatibility


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