Martin Keene

Captain
DISC Type : DS

Strategy, Operations & Business Development at Automate to Sell

United Kingdom

Overview

Martin Keene is a Go-to-Market Engineer with over 20 years of experience at the intersection of sales, marketing, and technology. He specializes in designing and implementing AI-powered automation systems to help e-commerce businesses scale globally, notably growing one brand from $40K/month to over $40M. He studied Telecommunications at Coventry University.

As an inaugural ClickFunnels certified consultant, he helped a client achieve the prestigious "2 Comma Club X Award" for generating over $10 million through a single funnel.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI-powered GTM
His core professional focus is designing and implementing AI-powered go-to-market systems that deliver tangible commercial results for e-commerce clients.
E-commerce Scaling
He has a proven track record of scaling e-commerce operations globally, managing everything from marketplace expansion to automated international fulfillment.
Sales Automation
He is an expert in leveraging platforms like ClickFunnels and Go High Level to build automated sales and marketing pipelines that replace manual processes.

Media Appearances

About Martin Keene - Automate To Sell | Digital Marketing Expert. Featured in Automate To Sell

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Work History

8-2016
Strategy, Operations & Business Development at Automate to Sell
6-2014 - 2-2021
Digital Marketing Strategist Consultant (Certified Consultant) at ClickFunnels
11-2018 - 1-2020
Director Of Business Development EMEA at Balluun
7-2015 - 8-2016
Co Founder - STARTUP at iLoveToReview UK
6-2010 - 6-2015
Co Founder - START UP - Director Digital Strategy & Business Development (mobile first focused) at Mobile Shakers

Education

1990 - 1994
telecommunications from Coventry University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Strategy, Operations & Business Development at Automate to Sell
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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