Martin Liguori

Inquirer
DISC Type : cd

CEO at Meet PIA

Montevideo, Montevideo, Uruguay

Overview

Martín Liguori is the CEO of Meet PIA, an AI-powered platform transforming recruitment in LATAM. An engineer from Universidad Católica del Uruguay, he has co-founded several tech companies, including ZirconTech and Infuy, focusing on digital transformation and automation. Colleagues describe him as an adaptable, creative, and influential leader passionate about solving real-world problems through technology.

He is passionate about modernizing how organizations hire and develop talent by creating intelligent and efficient tools. His work focuses on integrating advanced analytics and conversational AI to improve the experience for both candidates and recruiting teams, aiming to reduce bias and increase speed in the hiring process.

His idea for Meet PIA stemmed directly from his own frustrating experience with a poor hire, which made him realize the traditional, intuition-based recruiting process was broken and needed re-engineering.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Recruiting
As CEO of Meet PIA, he builds tools using AI avatars and emotion analysis to make hiring faster, less biased, and more human-centric.
Solving Real Problems
Believes the best products are born from solving tangible, recurring pain points for users, not from following the latest tech trends.
Combating Human Bias
Argues that while many fear AI bias, the unmeasured and inconsistent biases of human interviewers are a more significant problem in recruiting today.

Media Appearances

Martin has no verified media appearances

Work History

7-2025
CEO at Meet PIA
1-2024
Board Member at ZirconTech
7-2023 - 6-2025
Co-Founder & Chief Growth Officer at Infuy
12-2016 - 1-2024
Co-Founder at ZirconTech
8-2007 - 7-2023
Co-Founder & COO at Infuy

Education

1-2026 - 1-2026
Education details unavailable from Draper House Americas
2000 - 2005
Engineer’s Degree from Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'​

More Information

Social Presence :

Prographics :

Exp : 23 Location : Montevideo, Montevideo, Uruguay Job Level : Leadership Designation : CEO at Meet PIA
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Martin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Martin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Martin

Personality Compatibility


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