Martin Peter Albrechtsen

Critic
DISC Type : C

Head of Digital Marketing at Lederne - Danmarks største lederorganisation

Copenhagen, Capital Region of Denmark, Denmark

Overview

Martin Peter Albrechtsen is the Head of Digital Marketing at Lederne, where he has progressively advanced from a student position. His expertise spans SEO, SEM, team leadership, and marketing strategy, all cultivated within the same organization. He is a graduate of Copenhagen Business Academy.

Outside of his professional role, Martin recently started a four-month paternity leave to spend time with his daughter, Nora, and his partner, Cathrine. This period is a significant personal focus for him, stepping completely away from his daily work routine.

He has spent his entire professional career at Lederne, growing from a student assistant to Head of Digital Marketing.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Loyalty & Retention
He recently became the Team Lead for a newly established team focused specifically on member loyalty and retention, indicating a new strategic priority.
Digital User Experience
He recently led and announced the launch of a new, more user-friendly company website, emphasizing improved design and member experience.
Leadership Development
He actively promotes events aimed at aspiring leaders and works for Denmark's largest organization for managers, reflecting a core professional theme.

Media Appearances

Martin has no verified media appearances

Work History

1-2019
Head of Digital Marketing at Lederne - Danmarks største lederorganisation
11-2017 - 12-2018
Senior Digital Manager at Lederne - Danmarks største lederorganisation
2-2017 - 11-2017
Digital Marketing Manager at Lederne - Danmarks største lederorganisation
8-2015 - 1-2017
Projektkoordinator at Lederne - Danmarks største lederorganisation
4-2013 - 8-2015
Studentermedhjælper at Lederne - Danmarks største lederorganisation

Education

2014 - 2015
PBA from Copenhagen Business Academy – EK
2011 - 2013
AP Degree from Copenhagen Business Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital Marketing at Lederne - Danmarks største lederorganisation
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Insights For Selling To Martin Peter

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin Peter is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Martin Peter

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Martin Peter move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martin Peter take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martin Peter

Personality Compatibility


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