Michael Wray

Initiator
DISC Type : Di

Strategic Partnerships and Testbed Development at MITC - Mälardalen Industrial Technology Center

Västerås, Västmanland County, Sweden

Overview

Michael Wray is a people leader and battery cell expert advancing manufacturing technology, currently in a strategic partnerships role at MITC. He is also the Managing Director for Arctic Pivot Consulting. A certified Lean Six Sigma Black Belt, he holds a Bachelor of Science from Brigham Young University and has authored publications on Li-ion battery electrodes.



He founded Arctic Pivot Consulting to share critical lessons learned from the battery industry with related sectors worldwide.

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Battery Manufacturing
An expert in the technical and operational challenges of battery manufacturing, with deep experience from his time at Northvolt.
Continuous Improvement
As a certified Lean Six Sigma Black Belt, he has implemented continuous improvement programs and coached over 30 operations leaders.
People Development
Focuses on developing people and teams to be more curious and creative, having previously increased team competency scores by over 100% in a management role.

Media Appearances

Michael has no verified media appearances

Work History

6-2025
Strategic Partnerships and Testbed Development at MITC - Mälardalen Industrial Technology Center
4-2025
Managing Director at Arctic Pivot Consulting
2-2025 - 4-2025
Operational Excellence Lead - Labs at Northvolt
11-2024 - 2-2025
Acting Traceability Improvement Lead at Northvolt
11-2023 - 11-2024
Validation Engineering Manager at Northvolt

Education

2014 - 2018
Bachelor of Science from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Västerås, Västmanland County, Sweden Job Level : Mid-senior Designation : Strategic Partnerships and Testbed Development at MITC - Mälardalen Industrial Technology Center
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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