Mike Wray

Examiner
DISC Type : cs

Director at Wray-Tech Supplies Ltd

Chelmsford, England, United Kingdom

Overview

Mike Wray is the Managing Director of Wray-Tech Supplies, National Insulation Supplies, and Acura Elite. With over 15 years of experience, he is committed to providing cost-effective insulation solutions to the construction industry, emphasizing honest advice and on-time delivery.

Outside of his primary industry, Mike is passionate about supporting innovative startups. He was drawn to invest in a company that blends creativity and storytelling with technology, valuing its vision for creating genuine emotional connections.

Interesting fact: Mike is an investor in "Our Story Magic, " a technology startup that focuses on creative storytelling.

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Business Growth
Despite a challenging market in 2025, he successfully expanded his team from 11 to 19 employees while also achieving a significant increase in sales.
Insulation Solutions
Leverages over 15 years of industry experience to provide expert technical knowledge and cost-effective insulation supplies for various construction trades.
Supporting Startups
Invested in the startup "Our Story Magic" after being impressed by the founder's vision, showing an interest in businesses built on creativity and connection.

Media Appearances

Mike has no verified media appearances

Work History

4-2018
Director at Wray-Tech Supplies Ltd
4-2018
Managing Director at Wray-Tech Supplies Ltd
8-2007 - 2-2018
Sales Executive at Essex Insulation Energy Solutions

Education

2002 - 2007
Education details unavailable from William de ferrers school

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Director at Wray-Tech Supplies Ltd
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Mike

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Mike take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Mike

Personality Compatibility


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