Martin Praestegaard

Questioner
DISC Type : c

Administrerende direktør for ATP / CEO for ATP at ATP

Copenhagen, Capital Region of Denmark, Denmark

Overview

Martin Praestegaard is the CEO of ATP, Denmarks largest pension fund, leveraging his extensive background as a former Permanent Secretary at the Danish Ministry of Finance. He holds a Masters in Political Science and is drawn to leading large institutions that have a significant societal impact, focusing on long-term, stable management.

He is keenly interested in sustainability, particularly in the developing area of biodiversity, and has participated in podcasts on the topic of climate. Describing himself as a calm and stable person, he values the ability to remain steady during turbulent times, reflecting his commitment to the welfare of ATPs members.

Unique fact: He is the first ATP CEO in decades with a high-level government background, which is seen as a key advantage in navigating regulatory affairs.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Responsible Investing
Considers responsible investing and navigating the current financial environment as a primary challenge and focus of his leadership at ATP.
Biodiversity & Climate
He has publicly singled out biodiversity as a critical, emerging issue for long-term investors and has discussed nature in podcast appearances.
Societal Impact
His career choices show a consistent attraction to working for large institutions that carry significant weight and meaning for society.

Media Appearances

Interview: Martin Præstegaard, ATP CEO. Featured in IPE (Power & Energy)

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ATP-boss Martin Præstegaard forsvarer millionbonusser. Featured in Radio4.dk (RADIO IIII)

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[PDF] Press release ATP appoints CEO. Featured in GlobeNewswire

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Work History

7-2022
Administrerende direktør for ATP / CEO for ATP at ATP
9-2019 - 7-2022
Viceadministrerende direktør and CFO at ATP
8-2014 - 8-2019
Departementschef / Permanent Secretary at Finansministeriet - Danish Ministry of Finance
11-2012 - 7-2014
Direktør for Økonomi, Teknologi og Medieproduktion at DR
11-2010 - 10-2012
CFO / Økonomidirektør at DR

Education

1997 - 2002
Master; cand.scient pol from Københavns Universitet - University of Copenhagen
Education details unavailable from Harvard University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Administrerende direktør for ATP / CEO for ATP at ATP
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Martin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Martin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Martin

Personality Compatibility


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