Martin Smit

Commander
DISC Type : D

Head of Strategy & Digital, Total Rewards at Takeda

Zürich Metropolitan Area, Switzerland

Overview

Martin is an AI strategist with over 24 years of experience in HR and business across global pharmaceutical companies. He holds a Masters from Maastricht University and an AI certification from MIT Sloan. A passionate programmer since the 1980s, he transitioned to focus fully on AI in late 2024.

Outside of work, Martin is a prolific builder of AI applications. He has created numerous websites in his spare time, including projects focused on AI regulations, pay equity, and even an experimental art site inspired by a trip to Paris. He has been an AI enthusiast since 2017.

Interesting fact: He received a CEO Award for his role in the successful global integration of Shire and Baxalta.

Personality Overview

Decisive

Risk-Taker

Impact-Driven

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

AI Application Development
He builds proof-of-concept and prototype AI applications in his spare time, creating sites like commercial. ai, kunstall. org, and regulations. ai.
Digital HR Strategy
As Head of Strategy & Digital at Takeda, he is responsible for AI, data, and digital initiatives within the Total Rewards function.
Global AI Regulation
Created regulations. ai, an experimental website focused on tracking the evolution of global AI regulations.

Media Appearances

Embracing AI in the Rewards Function – featuring Martin Smit, Head of Strategy & Digital, Total Rewards, Takeda. Featured in Apple Podcasts

See Now

Work History

10-2024
Head of Strategy & Digital, Total Rewards at Takeda
7-2022 - 10-2024
Head of Global Compensation Solutions at Takeda
1-2019 - 7-2022
Senior Director - Head of Compensation, Europe and Canada at Takeda
8-2025
Founder at Various sites
9-2017 - 4-2023
Founder at Organizational.AI (previous 2017 version)

Education

2018 - 2018
Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management
1996 - 2005
Master of Science - MSc from Maastricht University School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 23 Location : Zürich Metropolitan Area, Switzerland Job Level : Mid-senior Designation : Head of Strategy & Digital, Total Rewards at Takeda
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Martin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Martin

Personality Compatibility


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