Martin Ward

Commander
DISC Type : D

Board Advisor at B13.ai

Birmingham, England, United Kingdom

Overview

Martin Ward is a 35-year veteran in B2B enterprise software, with a career spanning global blue chips and startups. As CEO of Silicon Square, the Imperial College graduate advises on commercial strategy and GTM execution. Colleagues describe him as commercially astute, smart, and generous.

He is an active angel investor and serves on the board of several technology ventures, including Brainpool AI and StudyStash. Outside of his direct investments, he is a passionate advocate for independence and choice in the education sector, actively supporting organizations that promote parental choice.

Unique fact: Martin is the former Technology Commissioner for the West Midlands (WM) region in the UK.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

B2B Commercial Strategy
With 35 years in enterprise software, he specializes in go-to-market execution, enterprise sales, and P&L management for tech companies.
EdTech Ventures
As a Board Advisor to StudyStash, he is actively involved in the company's scaling and partnerships across the UK, Europe, and North America.
Venture Development
As a two-time co-founder and current angel investor, he focuses on mentoring startups, iterating business plans, and advising on scalable growth.

Media Appearances

Martin has no verified media appearances

Work History

1-2025
Board Advisor at B13.ai
11-2024
Board Advisor at Redsand Ventures
6-2023
Board Advisor at StudyStash
9-2022
Advisor at Boardwave
8-2022
Venture Mentor at Imperial Enterprise Lab

Education

2019 - 2019
IoT: Business Implications & Opportunities from MIT Sloan School of Management
2019 - 2019
Blockchain: Business Innovation & Application from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 33 Location : Birmingham, England, United Kingdom Job Level : Leadership Designation : Board Advisor at B13.ai
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • If convinced, they can reach decisions quite fast.
  • Can Martin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Martin

Personality Compatibility


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