Martin Witucki

Inquirer
DISC Type : dc

Director of Dairy Procurement at Trilliant Food & Nutrition, LLC

Appleton, Wisconsin, United States

Overview

Martin Witucki is the Director of Dairy Procurement at Trilliant Food & Nutrition. He brings extensive experience from Land OLakes, where he excelled in supply chain optimization, business development, and financial leadership within the dairy industry. He holds a Bachelor of Business Administration from Bemidji State University.

He has a proven ability to deliver significant business impact, having previously managed a $1. 1 billion P&L for a regional dairy team.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Dairy Supply Chain
His career is dedicated to optimizing milk supply chains, from production planning and procurement at Land O'Lakes to his current director-level role at Trilliant Food & Nutrition.
Financial Leadership
Demonstrated strong financial acumen by managing a $1. 1B P&L, focusing on cost savings, and improving visibility into supply costs in previous roles.
Stakeholder Engagement
Focuses on strengthening shareholder trust and building long-term customer loyalty through strategic conversations that create mutual value.

Media Appearances

Martin has no verified media appearances

Work History

9-2025
Director of Dairy Procurement at Trilliant Food & Nutrition, LLC
2-2023 - 9-2025
Business Development & Strategic Planning Manager at Land O'Lakes, Inc.
8-2020 - 2-2023
Senior Procurement at Land O'Lakes, Inc.
6-2019 - 9-2020
Intermediate Forcast Planner at Land O'Lakes, Inc.
5-2014 - 6-2019
Production Planner/Shipping Supervisor at Land O'Lakes, Inc.

Education

2017 - 2021
Bachelor of Business Administration - BBA from Bemidji State University
Associate of Arts (A.A.) from Central Lakes College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Appleton, Wisconsin, United States Job Level : Mid-senior Designation : Director of Dairy Procurement at Trilliant Food & Nutrition, LLC
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Martin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • Their decision making speed is somewhere in the middle.
  • Can Martin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Martin

Personality Compatibility


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