Martina Bersak

Critic
DISC Type : C

Global Marketing Category Purchaser at IKEA

Greater Philadelphia, United States

Overview

Martina Bersak leads Global Strategic Sourcing for the Marketing Category at IKEA, leveraging extensive experience in international market research from her time at GfK and SSRS. She holds a Masters degree and a certificate in Market Research. People who have worked with her describe her as dedicated and a great asset.

Outside of her corporate role, Martina is passionate about community work, having served as a Program Manager and on the Workshop Committee for Wings For Success, an organization dedicated to empowering women. She values inspirational leadership and shows appreciation for mentors.

She is a recipient of the TNS NA Recognition Award specifically for her contributions to people development.

Personality Overview

Precise

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global Sourcing
Her current role at IKEA and previous experience as an international research consultant are centered around global procurement and vendor management.
Market Research
She holds a certificate in the Principles of Market Research and has held senior roles managing complex international research projects.
Women's Empowerment
Demonstrated a commitment to this cause through her hands-on involvement as a Program Manager for the non-profit Wings For Success.

Media Appearances

Martina has no verified media appearances

Work History

8-2021
Global Marketing Category Purchaser at IKEA
Program Manager and Workshop Committee at Wings For Success
Director of Global Research & Resources at SSRS
International Research Consultant; Project Manager & Costing agent at GfK Custom Research North America
Independent Consultant at Freelance

Education

Master's degree from Univerzita Komenského v Bratislave
Principles of Market Research Certificate from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Philadelphia, United States Job Level : Middle Designation : Global Marketing Category Purchaser at IKEA
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Insights For Selling To Martina

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Martina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Martina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martina

Personality Compatibility


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