Martine De Ridder

Inquirer
DISC Type : dc

Chief Operating Officer at Walter Living

Amsterdam, North Holland, Netherlands

Overview

Martine de Ridder is the COO of Walter Living, having advanced through the company as it grew to be the largest purchasing broker in the Netherlands. An entrepreneur from age 24, she founded a firm to boost startups with distinctive business models and honed her skills in customer-centric innovation at ABN AMRO. Colleagues praise her high energy and never-give-up mentality.

Martine is passionate about housing accessibility and is a vocal advocate for starters in the property market. She takes immense pride in leveraging her professional expertise to personally help her friends, particularly single women and single mothers, successfully navigate the process of buying their own homes.

Unique fact: She has proudly helped nearly all of her single and single-mom friends purchase a house.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Startup Scaling
Has been integral to Walter Living's journey from an ambitious startup to the largest purchasing broker in the Netherlands, holding roles from specialist to COO.
Female Homeownership
Publicly expresses frustration with barriers for starters and takes personal pride in helping her single and single-mom friends successfully buy homes.
Customer Validation
Her experience at ABN AMRO leading "Rapid Experimentation & Validation" shows a deep focus on testing ideas and building products based on customer needs.

Media Appearances

Martine has no verified media appearances

Work History

12-2025
Chief Operating Officer at Walter Living
9-2023 - 12-2025
Head of Business Development at Walter Living
9-2022 - 9-2023
Productspecialist at Walter Living
9-2017 - 8-2025
Founder & Owner at WAY BEYOND COMPARE
6-2020 - 8-2022
Lead REV at ABN AMRO Bank N.V.

Education

2011 - 2013
Master from Utrecht University
2010 - 2011
Minor from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Operating Officer at Walter Living
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Insights For Selling To Martine

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Martine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Martine move?

  • Their decision making speed is somewhere in the middle.
  • Can Martine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Martine

Personality Compatibility


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