Sandra Van der Pal

Evaluator
DISC Type : CSD

Innovatieontwerper at Netherlands Enterprise Agency

Amsterdam, North Holland, Netherlands

Overview

Sandra van der Pal is an innovator at nlmtd, focusing on future-proofing public organizations. With a Masters from Utrecht University, she consults for governments and corporates on digital transformation and innovation. Colleagues describe her as a pro-active, reliable, and energetic connector who is passionate about building innovation ecosystems.

Driven by a passion for creating synergies and making a positive impact, Sandra dedicates her personal time to empowering others. This is evident in her significant work with female entrepreneurs, helping them overcome challenges and secure funding to bring their solutions to a wider audience.

She co-founded FEM-START, a non-profit organization dedicated to closing the investment funding gap for female entrepreneurs.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Female Entrepreneurship
Co-founded FEM-START and the non-profit FEMpreneurhulp to educate, mentor, and close the funding gap for female founders.
Public Sector Innovation
As an Innovator in the public domain at nlmtd and an Innovation Designer for the Netherlands Enterprise Agency, she helps government bodies become future-proof.
Social Impact
Expresses a core passion for connecting people to create synergies and make the world a better place through her work and non-profit initiatives.

Media Appearances

Sandra has no verified media appearances

Work History

8-2025
Innovatieontwerper at Netherlands Enterprise Agency
7-2025
Manager at nlmtd
4-2020
Co-Founder FEM-START at FEM-START
3-2022 - 9-2025
Senior Innovation Program Manager at TNW
1-2021 - 3-2022
Innovation Manager at ARAG

Education

2011 - 2013
Master's Degree from Utrecht University
2012 - 2013
Minor from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 5 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Innovatieontwerper at Netherlands Enterprise Agency
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sandra

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sandra take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sandra

Personality Compatibility


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