Maru Escobedo

CEO BMW Group Brazil at BMW Group Brazil

📍 Greater Munich Metropolitan Area, Germany

Maru Escobedo is the President and CEO of BMW Group Latin America, overseeing 27 markets. With a career at BMW since 1998, she has driven historic sales growth as CEO in both Mexico and Brazil. She holds a degree in Economics from Universidad Iberoamericana and a marketing diploma from ITESM.

Recognized as one of the most influential female executives in the Latin American automotive sector, she champions women in business, participating in platforms like the Women Automotive Summit and Vogue Business Summit. She inspires others by encouraging them to step into roles even if they dont feel fully ready.

Unique fact: Maru is the first woman from Mexico to be appointed as the regional head for BMW Group in Latin America.

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Experience

12 Years

Current Role

CEO BMW Group Brazil

Job Level

Leadership

Location

Greater Munich Metropolitan Area, Germany

Personality Overview

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Priorities

Topics Maru cares about

Latin American Markets

After leading BMW to record sales as CEO in Mexico and then Brazil, she was promoted to oversee all 27 markets in the Latin America region.

Electric Mobility

She has consistently accelerated electrification strategies, invested in charging infrastructure, and spoken on the importance of electric technologies like Formula E for a cleaner future.

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Career

Work history

1-2023

CEO BMW Group Brazil

BMW Group Brazil

7-2018 - 2-2023

CEO BMW Group Mexico

BMW Group México

10-2015 - 6-2018

Regional Sales and Operations Director

BMW Group México

12-2011 - 2-2014

Area Manager Europe

BMW

In the press

Media appearances

Maru Escobedo, Grupo BMW. Featured in YouTube

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Para BMW, mercado de carros premium tem grande potencial de .... Featured in Spotify

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Education

Economia

Universidad Iberoamericana, Ciudad de México

Social presence

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