Maru Escobedo is the President and CEO of BMW Group Latin America, overseeing 27 markets. With a career at BMW since 1998, she has driven historic sales growth as CEO in both Mexico and Brazil. She holds a degree in Economics from Universidad Iberoamericana and a marketing diploma from ITESM.
Recognized as one of the most influential female executives in the Latin American automotive sector, she champions women in business, participating in platforms like the Women Automotive Summit and Vogue Business Summit. She inspires others by encouraging them to step into roles even if they dont feel fully ready.
Unique fact: Maru is the first woman from Mexico to be appointed as the regional head for BMW Group in Latin America.
Maru Escobedo
CEO BMW Group Brazil at BMW Group Brazil
Greater Munich Metropolitan Area, Germany
Overview
Topics They Care About
Latin American Markets
After leading BMW to record sales as CEO in Mexico and then Brazil, she was promoted to oversee all 27 markets in the Latin America region.
Electric Mobility
She has consistently accelerated electrification strategies, invested in charging infrastructure, and spoken on the importance of electric technologies like Formula E for a cleaner future.
Women in Leadership
As the first Mexican woman to lead the region for BMW, she is an active voice at events like the Women Automotive Summit, encouraging female empowerment.
Media Appearances
Work History
1-2023
CEO BMW Group Brazil at BMW Group Brazil
7-2018 - 2-2023
CEO BMW Group Mexico at BMW Group México
10-2015 - 6-2018
Regional Sales and Operations Director at BMW Group México
12-2011 - 2-2014
Area Manager Europe at BMW
Education
Economia from Universidad Iberoamericana, Ciudad de México
More Information
Social Presence :
Prographics :
Exp : 12
Location : Greater Munich Metropolitan Area, Germany
Job Level : Leadership
Designation : CEO BMW Group Brazil at BMW Group Brazil
