Marwan A.

Commander
DISC Type : D

Success Consultant - Adoption Enablement at Albert Heijn

Amsterdam, North Holland, Netherlands

Overview

Marwan is a Senior Data & AI Product Manager focused on strategy and user adoption. With a Masters from Erasmus School of Economics, he excels at connecting technical work to business goals to deliver measurable impact. Colleagues describe him as calm, sharp, curious, and a good communicator.

He was an invited speaker at UXAlive Berlin 2019, where he delivered a workshop on minimum viable experiments and a talk on "Rapid Experimentation & AI. "

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

AI Product Adoption
His work focuses on driving the adoption of data platforms using structured change management (ADKAR) to ensure that technical solutions are utilized and deliver real-world impact.
Data-driven Strategy
He specializes in framing business problems as data & AI opportunities and building strategic roadmaps that align technical proofs-of-concept with high-level business goals.
Rapid Experimentation
He has led workshops and delivered conference talks on validating assumptions quickly through minimum viable experiments, particularly at the intersection of UX and AI.

Media Appearances

Marwan has no verified media appearances

Work History

1-2025 - 6-2025
Success Consultant - Adoption Enablement at Albert Heijn
6-2024 - 6-2025
Senior Data & AI Product Manager / Strategist at Xomnia
6-2024 - 12-2024
Product Owner at Schadegarant & Glasgarant
4-2023
Data & Analytics Consultant at Datashift
1-2023 - 3-2024
Product Manager – Data & Analytics at SHUZ

Education

2015 - 2016
Master’s Degree from Erasmus School of Economics
2020 - 2021
12-Month Data Science Traineeship from Growth Tribe

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Success Consultant - Adoption Enablement at Albert Heijn
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Insights For Selling To Marwan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marwan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marwan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marwan move?

  • If convinced, they can reach decisions quite fast.
  • Can Marwan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marwan

Personality Compatibility


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